Product Strategist & UX Consultant with over 20 years of experience. Founder of Simpleia & Hive ride.
- Founder of Simpleia UX Consultancy since 2012, with clients like Qatar foundation (Jalees), Raya (Aman), EFG Hermes (ValeU) & Elmenus.
- Co-founder / CEO / CPO of Hive (Ride-hailing for kids) first paying customer in 1 month of first service announcement.
- Been a UX Director of UK based NMBl technologies, and head of products of Malaysia based NOOR Tech.
- Speaker at RiseUp, IxDA, Tafrah, MSA University, MAGIC (Malaysia) & IrisX - Mentored with GESR, Falak, TIEC, Mix N’ Mentor 2013 & SBC (Malaysia)
- Design Mentor with Designlab among other Mentors from Facebook, Mercedes, Nike & Uber, mentored students from SF, Germany, Australia, UAE & Singapore.
- Conducted over 20 UX workshops, currently running 2 Workshops of UX and Product Strategy.